Electronic Books

Total Books: 1 - 2 /2
Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

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Responsible Innovation Business Opportunities and Strategies for Implementation

This book, Responsible innovation provides benefits for society, for instance more sustainable products, more engagement ...

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Total Books: 1 - 2 /2